Here’s How Brevity Can Crush Your Copy

Here’s How Brevity Can Crush Your Copy    
ஆக்கம்: Brian Clark | April 14, 2011, 9:11 am

We tell you the importance of tight editing all the time. We tell you lean writing is powerful and effective. We tell you it just plain works better. Except when it doesn’t. Consider these common terms: An “ATM machine” is an automatic teller machine machine. The “HIV virus” is the human immunodeficiency virus virus. A “PIN number” is a personal identification number number. You see these acronym “mistakes” all the time, from storefronts, to mainstream media, to communications from...தொடர்ந்து படிக்கவும் »
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